ERIK'S DESIGN BUS

Mobile design studio

Erik Olovsson decided mobile was the way forward and set out to challenge the conventions of the design business; his Tardis-like bus, complete with print shop, photo studio, meeting space and library improbably shoehorned inside, means businesses don’t have to leave their premises for a consultation, and can see their projects taking shape for themselves

Model

Model title
Mobile design studio
Location
Sweden
a/ initiator
Erik Olovsson
b/ provider
Erik Olovsson / Design Bus
Start
2012

Characteristics

Critical
1
Challenging the conventions of the design business or service business in general
Social
1
Designer gets a deeper insight into a client’s business
Participatory
0
Responsible
2
Merging travel & business infrastructure
Bottom up
1
Out of small business
Inventive
3
Design service paid for with a required favour in return
Site-specific
0
On the road touring Sweden
Educative
1
Challenging the norms in the business
Local
3
Picking up commissions from passers-by

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